For around a decade, the farm worker city of Delano, has lacked a movie theater.
In this photo, Larry Porricelli, vice president of Maya Cinemas, walks through the crowd of guests to pass out popcorn to theatergoers attending the first movies at the Maya Cinemas Theater in Delano, Calif. Barrios/The Bakersfield Californian via AP) Bakersfield Californian photographs - Henry A. rural areas that lack basic entertainment options. This week, Moctesuma Esparza, a well-known Latino movie producer, opened his latest Maya Cinemas theater this month in the Central California city of 53,000 people as part of his ongoing effort to open movie theaters in poor, U.S. Residents from this largely Latino community had to travel nearly 40 miles to see the latest film a drive advocates say was rare since around a third of the population lives in poverty.
Today this mission continues.In this photo, McFarland High senior Victoria Sharp works at the food concession and is one of the high school students that acquired one of the coveted jobs at the Maya Cinemas Theater in Delano, Calif. Moctesuma then set out to create beautiful movie theaters that could be a cornerstone for generations to come. After identifying the right community, he purchased land so that he would be vested. Moctesuma embarked on a mission to target Latino communities that were dramatically underserved with cinemas. While on this venture he began to notice that there were no cinemas in Mexican-American populated urban areas despite the fact that the Latino community has consistently been the highest per capita patronage of cinema. During this time, Moctesuma brought these films on multi-city premier tours hoping to expose his films to a wide audience in an attempt to show them to Mexican-American audiences. In his tenure, Moctesuma produced motion pictures such as Selena, Gettysburg and the Milagro Beanfield War, to name just a few. These rich childhood memories led Moctesuma to a long career as a Hollywood film producer. This belief started for Moctesuma when he was a child in Boyle Heights during the explosion of American cinema and, in particular, Mexican-American cinema. Maya theaters offers first-run Hollywood movies in high-end cinemas focused on quality of design, state-of-the-art film presentation technology, and providing first-rate entertainment with superior customer service.įor Maya’s founder Moctesuma Esparza, the cinema experience is a time to spend with family and friends while enjoying the richest and most immersive art form ever created. Today this vision has expanded to Bakersfield, Pittsburg, Fresno and Delano, CA with continuing expansion plans in California and beyond. In 2003 Moctesuma’s vision was realized with the launch of the first Maya Cinema in Salinas, CA. Maya’s founder, Moctesuma Esparza combines his lifelong love of film, his vast experience as a film producer and pioneer and entertainment business developer in his pursuit of creating cornerstone movie theaters in communities lacking first run film entertainment options. Maya Cinemas was chartered in 2000 with a mission to develop, build, own and operate modern, first-run, megaplex movie theaters in underserved, family oriented, Latino-dominant communities. Maya Cinemas along with their follow honorees will participate in Hispanic Lifestyle’s BizCon 2018taking place on Jat the Ontario Airport Hotel and Conference Center. Maya Cinemas a megaplex movie theaters have been selected as a Hispanic Lifestyle 2018 Survived and Thrived Business Honoree.
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